I'm moving this post back to the top of my blog a couple of months after first posting it, because it continues to attrach comments from readers who have also been contacted by Wellsphere.
Every so often, I get an e-mail from someone who is starting up a new Web site and wants to use the content of my blog, for free.
I'm always pretty amazed by these folks--they want to use my blog, which I've spent countless hours writing, and not compensate me for it. This is my intellectual property, after all. It's how I make my living.
Their pitch usually includes something about how MY blog will benefit from the wider readership of THEIR Web site, but in fact, the reverse is probably true: Their Web site would benefit from having my content.
So I always say no, but, just for fun, I always tell them first that I'm willing to discuss it if they are willing to pay. I think a retainer of $3,000 a month is about right for the use of any and all content on my blog.
Here's the latest of these e-mails. Note the excessive praise in the first paragraph. That's always a tip-off that they want something for nothing.
Hi Jeanne,
I was searching for the best medical bloggers when I discovered your blog at http://assertivepatient.com/. I want to tell you I think your writing is fantastic -- I really liked your post on Life With Cancer, “Time to Come Clean”. My name is Dr. Geoff Rutledge, and I've taught and practiced Internal and Emergency Medicine for over 25 years at Harvard and Stanford medical schools. I'm also the Chief Medical Information Officer at Wellsphere (www.wellsphere.com), where we are building a network of the web’s leading health bloggers, and I think you would be a great addition.
Wellsphere is a fast growing, next-generation online platform that is revolutionizing the way people find and share health and healthy living information and services. Our platform connects millions of users with the valuable insights and knowledge from health leaders and knowledgeable writers like you.
We are now launching a new health community on Breast Cancer, and I would like to invite you to be a featured blogger for this community. By joining our network of hundreds of leading health and healthy living bloggers, you will be in great company, and will benefit from exposure to the expanded audience of the Wellsphere community. When you join, we also will feature you on our very popular WellBlog (http://www.wellsphere.com/blog.s), with a link back to your blog.
We will republish the postings you’ve already written for you (through your RSS feed), and feature them not only on the Breast Cancer community pages of the site, but also within a new dynamic magazine-like Wellsphere360 section, where we give users a comprehensive view of expert information, news, videos, local resources, and member postings on topics you write about. Your profile page on the site will give you special status as a featured blogger in the Breast Cancer community. If you are an active contributor, we also will feature you on our homepage at www.wellsphere.com.
By connecting to the Wellsphere platform, you will greatly expand the audience for your postings and attract additional readers to your blog. Also, your posts will link back to your blog, so you will benefit from Wellsphere's high ranking and large readership interested in your topic, which will give you more traffic, additional relevant audience, and a higher ranking for your blog.
If you would like to be a featured blogger in the Breast Cancer community, just send me an email to Dr.Rutledge@wellsphere.com. You can see a sample of a Wellsphere360 special section at http://www.wellsphere.com/Wellsphere360/diabetes-type-2.htm
Good health,
Geoff
Geoffrey W. Rutledge MD, PhD
Chief Medical Information Officer
Wellsphere, Inc.
http://www.wellsphere.com
Now, maybe for someone who is new to blogging, or to writing about cancer, this might be a good deal. And if that's you, feel free to contact the good doctor and tell him I sent you.
But it's not a good deal for me, and here was my reply:
Thanks. I'm really honored that you thought of me for this. Let me think about it for a few days and I will get back to you. I just got home from ASCO and I'm pretty exhausted.
Also, one issue, to start the ball rolling: I can't let you use my content for free, so you could start thinking about what you can afford to pay.
Thanks,
Jeanne
And Dr. Geoff's reply:
Jeanne,
You're welcome. We do provide distribution and access to a larger audience for a select few blogs on each health topic. We also include links on each of your posts back to your own site, and we feature good posts and active bloggers prominently on our homepage -- but we don't pay for the postings to our site.
We would be pleased to include you in our Wellsphere health bloggers network.
Cheers,
Geoff
--
Geoffrey W. Rutledge MD, PhD
And that, as they say, is that. Do you think Dr. Geoff is working for free? Highly unlikely.
I had a similar exchange with Dr. Lee, the oncologist from South Korea who I met at ASCO. He seemed to think that I would be flattered to have him translate my blog into Korean for the benefit of the patients at his new private cancer hospital.
He was surprised, and I think offended, that I asked to be paid if he used any of my content.
Now I'm going to have to monitor his Web site (in Korean!) to see if he is ripping off my intellectual property. Argh.
But I know my writing has value, and I refuse to give it away to enrich someone else. I DID have another conversation today with an editor who I've been working with, and it looks like one of the larger health Web sites wants my work--and will pay for it. So I think that proves my point.
More details on that once we have talked again and come to an agreement.
An update on this one: HealthCentral is the Web site, and they are paying their bloggers as little as $50 per post--I could probably get them to pay me more than that, but I wasn't much impressed by the editor I talked with, or by the Web site. So I won't be working for them.
More About Wellsphere
@ Jeanne Sather 2008.