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October 25, 2009

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Nat

Pink prescription bottle caps - from Walgreens

"Why Pink?
You might notice pink caps on your prescription bottles during the month of October. Why pink? Walgreens, and many of our business partners, are committed to raising $1 million toward the fight against breast cancer as part of our "There's A Way" program. You can help when you purchase specially marked pink products in the store - or noted products online."

Joana Ramos

Pink in Brazil.

These definitely are contestants for the worst promos. Pink October is going full force too in Brazil, where I used to live.

For those familiar with Rio de Janeiro's iconic monument of Christ the Redeemer, you'll shudder to see that it's been put into the limelight-- or should we say pinklight--too! For the month of October , the spotlights illuminating the statue have been switched to pink! Here's a photo: http://tinyurl.com/yldhnpx

And Roche is sponsoring a Rosamóvel ( Pink Mobile)van to travel to certain major Brazilian cities to "raise awareness" about BC. It's not a mammmovan. Here''s the website, in Portuguese only:
http://www.rosamovel.com/index.cfm

Not to be outdone,the Formula 1 auto races have joined the pink bandwagon. here's a bilingual blog article on this:
Go Pink or Go Home
http://tinyurl.com/yfs92tg

Karla

OK, I couldn't pick just one of their products because they have a ton of them, and all of them are equally awful, so instead I simply present to you...

The Entire Panoply of Ashton-Drake Breast Cancer Awareness Dolls!!

http://ashtondrake.collectiblestoday.com/ct/store/ad/_Ashton-Drake/_prod/_890+1186/_/_/_/_

There's the "Walk for the Cause" doll, to be followed by a two-doll edition, "Sisters Walk Together." (And we are promised even more in the series!) There are basketsful of baby dolls: for example, the "Cuties for the Cause," which include "Crawl for the Cause" (even her diaper cover sends the message of awareness!) and the promised upcoming "Hide and Seek for the Cause," "Build for the Cause" and more! Or perhaps you would prefer one of the "Heavenly Handfuls" babies from the "Dancing for the Cause" series: babies in ballet costume--as if babies danced en pointe! Take your pick from "Dancing for Hope," Arabesque of Love" or future issues ("Grand Jeté of Junk"?).

Not enough for you? Take a look at the "Tiny Miracles" series: "Cuddles for a Cure" and "Rosie," "Sally" and "Kathy" who are "SO Truly Real." Why are they breast cancer dolls? Because, you see, babies are little miracles, just like recovering from breast cancer is...a MIRACLE!!

But best of all, as you can read, a portion of the proceeds from the sale of each doll "will benefit the fight against breast cancer." What "portion"? How much? How will it benefit? Who's getting the money? All these questions go unanswered. But oh, by buying these dolls, you "can express your hopeful and nurturing nature." Well, that's what this is really all about, right? Showing what hopeful, optimistic (we believe in MIRACLES!), nurturing, giving people we are...by BUYING SOMETHING!!!! I mean, "Nothing sends a sweeter message of support for breast cancer research than a lovable baby." Right? These "treasured messengers of hope" are not to be missed, folks. Click on this link. You won't regret it! These dolls are contest winners, every one!

Cathy McDonald

Okay. I'm just gonna say that I think the dolls may take the prize for LOW. I'm so disgusted that, for once, I am left nearly speechless. Give me some time, though...

Karla

I would also like to add a congratulatory "Well done and fair dinkum, mates" to the Australian web site Crikey, which is holding a "Pink Ribbon Day Contest" similar to Jeanne's contest. Apparently, in Australia, they at least confine all this nonsense to one day instead of a whole month, and this year, anyway, October 26 is it. Love how they are offering prizes of "deep, dark, black Crikey merchandise" as prizes! We'll have to keep posted to learn who the "winners" are:

http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/

Linda Hayes

Hi - I just wanted to thank you again for the buttons and stickers you sent me. I found them in my mailbox this past Saturday, and I was thrilled that I had them to wear to my oncologist visit yesterday. All the nurses and Linda, the volunteer in the treatment room thought the "Boycott October" button was terrific, and everyone loved the "It's a Disease, Not a Marketing Opportunity" even more.

It was interesting wearing them. At the grocery store the woman cashier asked me why I was boycotting October when "everyone knew" that "we women" needed to be made aware of breast cancer issues. So I explained to her the difference between being "made aware" and how companies exploit women with breast cancer by making women think that by slapping a pink ribbon on their product that the money these unaware women are paying is going to help fund breast cancer research. It was great watching her face change as she began to understand the facts.

It would be GREAT if someone, somewhere, took out a full page ad in a national newspaper next October, and educated the public as to what is REALLY going on with all this bogus "Buy Pink for Breast Cancer" stuff. I think it would open a LOT of people's eyes - and maybe make a few of the companies that use "pink" as a way to make a few dollars off women's health concerns think twice about doing it again.

Frances

The Calgary Stampede featured a 'tough enough to wear pink' awareness day with a lot of cowboys wearing pink. However, I think there's some reference to prostate cancer in there as well, and it's definitely not in October.

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