Soapbox No. 5: Gag Me With a Pink Ribbon

I hate them. I really do. I don't understand what they are for--support and solidarity, something like that, but I'm not getting that from a little twist of pink metal pretending to be a ribbon.

Instead of pink ribbons, I'd rather have national health insurance or any health insurance plan that insures SICK people. The way things are now, if you are young and healthy, you can get health insurance at a reasonable cost. If you are old or, God forbid, sick, forget it.

If you want to support people with cancer, forget the ribbon and lobby for national health care. Or for a state health insurance plan that is open to everyone, rich and poor, sick and well.

When someone without health insurance goes to a public hospital, and can't pay for treatment,the hospital will write off the bill. One visit to the emergency room by an uninsured person can easily cost the same as one year of health insurance premiums, if not more.

Who makes up the difference when a public hospital writes off a bill? You and me, the taxpayers.

Pink Junk
Where the pink-ribbon merchandising really runs wild is in the for-profit sector. Retailers offer pink-themed merchandise, then donate only a tiny share of the profits to cancer research. I'm tripping over these products everywhere I go as October approaches. At the pet store, a pink dog collar printed with pink ribbons sells for $9.99; the tag says 30 cents (30 cents!) from the sale of this product will be donated to the Susan G. Komen Breast Cancer Foundation, the 800-pound gorilla of cause marketing.

But wait, there's more! At the tea shop, a pink tin of candy. At the supermarket, pink M&Ms—buy the M&Ms for $2.99, and Komen gets 50 cents. (Three dollars for an 8-ounce package amounts to four times the usual price, based on volume.) Other recent pink products: scarves, clothing, and nail polish.

Nail polish? All of this just encourages us to indulge in retail therapy while trivializing a very serious disease. This is not about raising money for cancer research; this is about companies selling you stuff you don't need, just to make a profit. Don't fall for it.

@ Jeanne Sather 2006